우리 나라 외식산업 인터넷 현황과 홈페이지 운영방안에 관한 연구

• 영문명: A study on Internets as Situation of Korea Foodservice Business and Operational Plan of Homepage
• 발행기관: 한국외식경영학회
• 저자명: 신봉규(Bong Kyu Shin)
• 간행물 정보: 『외식경영연구』3권 1호, 91~113쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2000.06.30

영문 초록

The objectives of the paper study are to present the effective hamepage development and management methods by analyzing the status of hamepage management on internets Internets have become a tool for innovating politics, society, and culture in the 21st It seems impossible to survive without knowing Internet. Internet has used a new marketing tool in leading business environment, therefore industnes encounter the need for coping with this new trend with apcialized strategies to succeed. This is an inevitable social demand to do research with Internet. This thesis has lack of precedent cases in research resulting in limited analysis due to the first research in foodservice business. However, I selected points to analyze with consideration in food industry and existing research in Korean companies. The main focus in research analysis is checking up websites in foodservice business analysis in homepages with 6 well-know companies through questionaries. The homepages are operated a total of 192 nation-wide in foodservice business. The company homepages such as pizza and group dininghall are relatively more developing than the homepages of Korean traditional food. Korean traditional food company N, B chicken V family restaurant, M hamburger, B family restaurant, and K chicken were analyzed with their early menus and also put analysis methods from experts evaluation. The company introduction foodservice business information events/e-mail, and menu introduction are the main four items in the early menus among companies In general the owners and company introduction appeared frequently on the sites for local brands. On the other hand international brands put more emphasis on marketing brands and menus. The local brands are rather wear at differentiating strategies in marketing associated with sales. However, international brands are more successful in presenting actual products and some other marketing related information. his leads in optimizing awareness rate for general public. The main direction of the research is how to utilize internet in the foodservice business as a loading role in 21st. To use internet as a marketing tool, the sites need to be named as rememberable as possible for people and encouraged Internet users to participate as well. It is also crucial to update information constantly and allow users to exchange their opinions on the net freely. In addition to that, the real time system on the webs needs to be provided to communicate among users based on the individual needs and preference.

목차

Ⅰ. 서론

Ⅱ. 사회환경의 변화와 인터넷 마케팅

Ⅲ. 외식산업 인터넷 현황

Ⅳ. 외식산업 인터넷 홈페이지 분석

Ⅴ. 실증분석

Ⅵ. 결론

참고문헌

Abstract