외식산업의 프랜차이즈 시스템에 관한 연구

• 영문명: A Study on the Franchise System far Food Service Industry
• 발행기관: 한국외식경영학회
• 저자명: 윤기열(Yoon Ki Yeol) 허지현(Huh Ji Hyun)
• 간행물 정보: 『외식경영연구』5권 2호, 115~139쪽, 전체 24쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2002.09.30

영문 초록

The purpose of this study is to conceive general understanding of the franchise system and examine the points at issue, not only the contract of the food service industry but also management of the present situation, and try to find a solution to problems. To accomplish the purpose of this study theoretical study is done and analyze the present situations. The result of this study suggests as follows. First, arrange the basis of efficient management of franchise system through the improvement of management. Second, guarantee franchisee's liberty as providing a level system. Third, government and related association establish laws connected with the franchise system and provide systematic formula. Fourth, solve the mutual troubles through approved franchise standard stipulation in last year. This study has following limitations. First, attach greater importance to study of theoretical part than to study of empirical part. Second, it could not compare the domestic franchise system with foreign franchise system from the viewpoint of the franchise system contract. Therefore, more systematic and continuous study should be followed to overcome the above limitations.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 연구의 이론적 배경

Ⅲ. 외식산업의 프랜차이즈 운영 및 계약현황

Ⅳ. 외식산업의 프랜차이즈 시스템의 문제점 및 개선방안

Ⅴ. 결론

참고문헌