레스토랑 홈페이지 고객의견 내용분석을 통한 서비스품질 결정요인에 관한 연구

• 영문명: A Study on Determinants of Restaurant's Service Quality using Homepage Customer's Qpinion Content Analysis
• 발행기관: 한국외식경영학회
• 저자명: 조민호(Cho Min Ho) 김난영(Kim Nan Young) 노호정(Noh Ho Jeong)
• 간행물 정보: 『외식경영연구』5권 2호, 57~74쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2002.09.30

영문 초록

The restaurant industry is faced with increasing competition and high consumer expectation of service quality. The successful management of the restaurant industry is to make customers satisfy service quality. The first purpose of this study is to analyze homepage content on the determinants of service quality in the restaurant industry. The second objective is to analyze differences among these determinants. This study used content analysis and chi-square test to achieve these objectives. The finding shows that there were differences among the determinants of service quality, and presents specific items on the determinants of service quality.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론 및 제언

참고문헌

키워드

restaurant industry service quality homepage content analysis