한식당의 현지화 모델개발에 관한 연구

• 영문명: A Study on the Localization Models Development for the Korean Restaurant
• 발행기관: 한국외식경영학회
• 저자명: 나정기(Na Jeng Ki)
• 간행물 정보: 『외식경영연구』11권 1호, 307~336쪽, 전체 30쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2008.03.31

영문 초록

The objective of this study is to explore the localization models development for Korean Restaurant Globalization. In order to obtain fundamental information and data on the following four parts, local customers frequenting Korean Restaurants in three metropolitan areas including New York, Chicago and Washington D.C, are surveyed. ㆍGeneral information on local customers ㆍDining Experience ㆍKorean food Information ㆍPersonal satisfaction rating Through this information and data analysis, the following localization models for the Korean Restaurant Globalization are suggested. First, analyze the current operational status for the localized Korean Restaurants. Second, explore winning factors for Asian ethnic chain restaurant brands which are in operation. Third, develop localization models for Korean Restaurant globalization.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 연구의 이론적 배경

Ⅲ. 조사의 설계

Ⅳ. 분석결과 및 결과의 해석

Ⅴ. 현지화 모델 개발 및 결론

참고문헌

키워드

Korean restaurant globalization Localization Asian ethnic food Localization model