국내 특1급 호텔에서 운영하는 Off-premise 레스토랑이미지에 관한 연구

• 영문명: A Study on Off-premise Hotel Restaurant Image
• 발행기관: 한국외식경영학회
• 저자명: 강정수(Kang Jung Soo) 이수진(Lee Su Jin)
• 간행물 정보: 『외식경영연구』11권 1호, 55~77쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2008.03.31

영문 초록

The purpose of this study is to research the effect of restaurant image on customer satisfaction and customer loyalty in the off-premise restaurants run by super deluxe hotels. Seven underlying dimensions of restaurant image were identified; hygiene, interior and atmosphere, menu, price and beverage service, service recognition, service responsive, and employee attitude and appearance. Except for service recognition factor, six other restauarants image factors have meaningful influence on general customer satisfaction and expectative satisfaction. And all seven factors have meaningful influence on revisit intent, and six other restaurant factors except for restaurant responsive have meaningful influence on recommendation. And the managerial implications of these results for restaurant image are examined.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 조사설계

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

Hotel off-premise restaurant Image Customer satisfaction Customer loyalty