프랜차이즈 가맹점의 성과 결정요인에 관한 연구

• 영문명: An Empirical Study on the Performance of the Franchise Stores in the Bakery
• 발행기관: 한국외식경영학회
• 저자명: 김석출(Kim Seok Chool) 전정아(Jeon Jeong Ah)
• 간행물 정보: 『외식경영연구』11권 1호, 79~100쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2008.03.31

영문 초록

The purpose of this study was to identify the performance determinant factors and the satisfaction reinforcement factors of the franchise stores through an empirical investigation. First of all, this study focused on a conceptual model for franchisee's recontract intention and developed a causal model dealing with store performance, franchisee's satisfaction and recontract intention. The results of the statistical analysis were as follows. First, the recontract intention is influenced by franchisee's satisfaction and performance. Second, the store performance was related with franchisee characteristics and franchisor characteristics. Third, the franchisee's satisfaction was related with franchisor's business support activities, franchisor's logistics support activities, frnachisee's characteristics and performance. Mostly, the results supported the past research. However, this study proposed an integrated causal model and tested the model empirically.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론 및 제언

참고문헌

키워드

Franchise Performance determinant factors Satisfaction reinforcement factors