외식소비자의 라이프스타일과 서비스품질과의 관계연구

• 영문명: A Study on the Relationship between Life style and Service quality of eating-out customers
• 발행기관: 한국외식경영학회
• 저자명: 김동수(Dong Soo Kim)
• 간행물 정보: 『외식경영연구』13권 4호, 345~362쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.10.30

영문 초록

This study was conducted to examine the relationship between customers` satisfaction and revisit intention, which customers would feel in proportion to the level of their perceived service quality, and their life styles. First, results of this study indicated that the relationship between eating-out customers` lifestyle and their demographic traits was significant. Male customers were more entertainment-oriented than female customers. Also, the younger and more educated customers were, the more entertainment-oriented they were. Living patterns of eating-out customers had a significant impact on their perceived service quality in part.

키워드

Life Style Service Quality