미국대학 구내식당에서 한국요리 도입가능성 연구: 대표적인 13개 메뉴를 중심으로

• 영문명: Possibility and Challenges of introducing 13 Representative Korean Food Menus in USA Campus Dining Service
• 발행기관: 한국외식경영학회
• 저자명: 이규민 (Gyu Min Lee) 이승우(Seung Woo Lee) 차석빈(Suk Bin Cha)
• 간행물 정보: 『외식경영연구』13권 4호, 99~121쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.10.30

영문 초록

This study, as a subsequent study of Lee·Lee·Cha (2009) which suggested the introduction of Korean food for campus dining service, was intended to explore the possibility and challenges of individual Korean food as a new menu for campus dining service in USA which has one of the biggest food markets. In-depth interview with 15 managerial level of staffs in USA campus dining service was conducted. In general, meat food (Kalbee(beef rib), Bulgogi, Dakgalbi(pan-fried chicken with vegetables), and Neobiani(marinated and grilled beef slices) is expected to be the most preferred because of its appealing taste and students` preference for meat. Secondly, Bibimbap(steamed rice with assorted vegetables & sometimes meat to mix in the bowl at the table) and Japchae(stir-fried potato noodles with vegetables & rice) are considered to be popular because of its usage of assorted vegetables, especially to health-sensitive customers and vegetarians. As long as sauces and semi-finished ingredients can be stably supplied, Tteokboki(rice cake & vegetables simmered in red hot pepper paste) and Tteok(rice cake) are also regarded as appropriate menus in all-you-can-eat dining halls. Kimchi, Buchimgae(Korean-stylish pancake with various ingredients), and Juk(rice with porridge) are also believed to go well with other foods in all-you-can-eat dining halls. However, Naengmyun(cold buckwheat noodles) and Samgyetang (chicken ginseng soup) are least preferred because of customers` negative perception on cold meat broth and one whole chicken with soup respectively. For the successful introduction of Korean food for USA campus dining service, it is recommended to target all-you-can-eat campus dining service. Additionally, it is important to simplify cooking processes for the speedy and mass cooking.

키워드

Globalization Korean Food Campus Dining In-depth Interview