패밀리레스토랑의 윤리경영이 조직신뢰와 조직몰입 및 고객지향에 미치는 영향

• 발행기관: 한국외식경영학회
• 저자명: 김석영(Seok Young Kim) 김은숙(Eun Sook Kim) 조선배(Sun Bai Cho)
• 간행물 정보: 『외식경영연구』15권 2호, 59~81쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.04.30

영문 초록

The purpose of this research was to test a model of business ethics management in family style restaurant industry. Based on literature review, it was theorized that organization trust, commitment and customer orientation are key causal determinants of business ethics management in a family style restaurant. Based on theoretical backgrounds, 6 hypotheses were derived, a multiple regression model and structural model was proposed. The multiple regression model and structural model was tested using the empirical data collected from 260 big five family style restaurants employees in Seoul. All 6 hypotheses were supported, and based on the data analysis results theoretical/managerial implications were discussed.

키워드

Business ethics management Organization trust Organizational commitment Customer orientation