제품시장의 특성과 다국적기업의 현지화에 관한 비교연구

• 영문명: A comparative study on the MNC’s localization in the U.S. and Indian market : Based on the case of LG Electronics
• 발행기관: 한국무역연구원
• 저자명: 김장훈(Jang-Hoon Kim) 조혁수(Hyuk-Soo Cho)
• 간행물 정보: 『무역연구』제10권 제4호, 897~913쪽, 전체 16쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

This study explores on the MNE’s localization between advanced economy and emerging market. Moreover, it tries to compare resource and strategy of localization in accordance with product market heterogeneity. There has been little research on the topic in which localization is to be explored in terms of industry globalization potential, product market, and subsidiary, hitherto. In other words, integrative approach is necessary to shed light on the localization issues in international business. That is, micro institution perspective is shown to elicit the relationship between product market characteristics and subsidiary’s localization. In reality, micro institutions seem to be infrastructure of product market as informal institution like consumption, consumer needs, strategic importance, competitive forces, and dominant local player. Under those circumstances, analyzed the internationalization case of LG Electronics, made inroad into the U.S. and Indian market. According to the case analysis, the research showed that strategy, competence and level of localization can be dependent on the situation in local product market. It also implied that more locally responsive strategies are required to be suitable to emerging market. In conclusion, localization mechanism is indispensable to understand the nature of product market characteristics in emerging market, furthermore to tailor to the market in the early stage of entry.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 사례연구: LG전자

Ⅳ. 분석결과 요약 및 정리

Ⅴ. 결론

참고문헌

키워드

MNC Localization LGE Advanced economy emerging market