소비자의 성향이 블랙컨슈머행동과 기업 신뢰도에 미치는 영향 연구

• 영문명: The Effects of Consumers’ Disposition on Dysfunctional Consumer Behavior and their Corporate Trust
• 발행기관: 한국무역연구원
• 저자명: 신재욱(Jae-Wook Shin) 신민철(Min-Cheol Shin) 노재확(Jae-Whak Roh)
• 간행물 정보: 『무역연구』제10권 제4호, 931~961쪽, 전체 30쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

The purpose of this study was to analyze the effects of consumer disposition on dysfunctional consumer behavior and corporate trust via structural equation modeling. To this end, an online survey was carried out by a professional marketing research firm with the respondents from Seoul/Gyeonggi-do region. A total of 300 responses were inputted for statistical analysis. Findings revealed that materialism increases inferiority feelings. Moreover, perfectionism and inferiority feelings were found to increase aggression. Inferiority feelings showed no significant effect on dysfunctional consumer behavior while aggression was found to increase dysfunctional consumer behavior. In addition, dysfunctional consumer behavior has no significant effect on corporate trust. Overall, materialism and perfectionism were found to increase, through inferiority feelings and aggression, dysfunctional consumer behavior. Contrary to ordinary expectations, dysfunctional consumer behavior did not decrease consumers’ corporate trust. Based on these results, conceptual and managerial implications were discussed.

목차

Abstract

Ⅰ. 문제제기 및 연구목적

Ⅱ. 이론적 배경

Ⅲ. 연구가설

Ⅳ. 연구방법

Ⅴ. 연구결과

Ⅵ. 논의 및 제언

참고문헌

키워드

Materialism Perfectionism Dysfunctional Consumer Behavior Corporate Trust