Types of Wine Tourists, Authenticity, and Behavioral Intentions in the Wine Business

• 영문명: Types of Wine Tourists, Authenticity, and Behavioral Intentions in the Wine Business
• 발행기관: 한국무역연구원
• 저자명: Hyojin Kim Mark A. Bonn
• 간행물 정보: 『무역연구』제10권 제3호, 53~67쪽, 전체 14쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2014.06.30

영문 초록

This study aims at investigating the relationships among wine tourist segments, the number of winery visitations and authenticity and behavioral intentions of wine tourists during on-site winery visits as well as suggesting a model which captures these variables. Despite a few restraints related to a particular time period and specific locations, the research in discovering the relationships among types of wine tourists, their experiences, authenticity and behavioral intentions in winery was full of suggestions as exploratory approach to the wine tourism business. By identifying whether the relationships among types of wine tourists, frequency of winery visit, and authenticity in winery experiences significantly affect their behavioral intentions in terms of willingness to return, recommend to others, and pay more for wine purchases, the findings of this study are expected to reveal a new stage to provide a strategic model to further develop the wine tourism business for wine producers, marketers, and travel intermediaries.

목차

Abstract

Ⅰ. Introduction

Ⅱ. Literature Review

Ⅲ. Method

Ⅳ. Results

Ⅴ. Conclusions and Discussion

References

키워드

Wine Authenticity Behavioral Intentions Tourism