부동산 선택속성이 고객 만족과 구매의사결정에 미치는 영향

• 영문명: An Impact on Customer's Satisfaction and Purchasing Decision by Real Estate Choice
• 발행기관: 한국주거환경학회
• 저자명: 정미애(Jung, Mi-Ae) 김진(Kim, Jin)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제11권 제1호 (통권 제20호), 247~258쪽, 전체 11쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2013.04.30

영문 초록

The results of the study shows that the attitude of internet users vis-s-vis real estate choice factors and their level of satisfaction and purchasing decision are of great importance in judging the success of the real estate marketing. It is no exaggeration to say that the era where real estate agents, certified public appraisers and certified judicial scriveners have a lot of work on their plate are long gone. So in terms of the changing of marketing strategies, it is widely required to resort to Internet or other newly invented marketing methods capable of make up for the lack of communication with clients or the duplicity of information which could be found in the existing internet based marketing method. Like any other businesses, real estate market has to respond to the change of conditions with marketing management. But there is a shortfall in studies and researches about the relations of consumer's satisfaction according to real estate choice factors and their purchasing decision. Therefore, the purpose of this study is to understand the impacts of real estate choice factors upon the purchasing decision.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 회귀분석과 가설설정

Ⅳ. 실증 분석

Ⅴ. 결론

참고문헌

키워드

부동산 선택속성 고객만족 구매의사결정 마케팅 관리 마케팅 전략 real estate choice factors consumer's satisfaction purchasing decision marketing management marketing strategies