친환경인증 아파트의 주거품질이 고객충성도와 재구매의도에 미치는 영향

• 영문명: The effects of residential quality of environment-friendly apartment on customer's loyalty and re-purchase intention -focused on Resident of Environment-Friendly certificated apartment-
• 발행기관: 한국주거환경학회
• 저자명: 이창훈(Lee, Chang-Hoon) 최민섭(Choi, Min-Seub)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제11권 제1호 (통권 제20호), 187~204쪽, 전체 17쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2013.04.30

영문 초록

The objective of this study is to verify the effects of residential quality of environment-friendly apartment on customer's loyalty and re-purchase intention. The results show that the residential quality of environmental-friendly apartment has a positively significant effect on the customer's loyalty and re-purchase intention for environmental-friendly apartment. It was also found that the customer's loyalty of environmental-friendly apartment has a positively significant effect on the re-purchase intention for environmental-friendly apartment.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 논의

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅳ. 결론

참고문헌

키워드

친환경건축물 주거품질 고객충성도 재구매의도 로하스 Environment-friendly apartment Residental quality Customer's loyalty Repurchase intention LOHAS