대형마트와 전통시장 이용행태 차이에 관한 실증연구

• 영문명: A Study on difference of shopping behavior between super store and traditional market customer -The Case of Residents in Metropolitan Area-
• 발행기관: 한국주거환경학회
• 저자명: 김준환(Kim, Joon-Hwan) 김현순(Kim, Hyun-Soon)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제11권 제1호 (통권 제20호), 63~75쪽, 전체 12쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2013.04.30

영문 초록

This research has analyzed characteristics and differences of customer shopping behavior between supercenter and traditional market. First, the elementary outline of customer shopping behavior has been comprehended by analyzing shopping frequencies, shopping hours and travel time by retail types. In addition, differences in decision criteria and satisfaction have been analyzed by items and retail types. The analysis result showed that many differences are identified in customer shopping behavior by supercenter and traditional marke.. Firstly, customers are found to shop more frequently and to spend more time in supercenter than traditional market. Secondly, in the perspective of shopping frequencies by items, supercenters showed higher frequency level in every shopping items. Thirdly, in the perspective of antecedents of retail type choice behavior, traditional markets showed lower level than supercenter in all factors, most notably in relevant service, facility amenity, and sales promotion.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 분석대상 및 방법

Ⅳ. 분석결과

Ⅴ. 결론 및 제언

참고문헌

키워드

대형마트 전통시장 이용행태 상품구입 빈도 소매업 Super store Traditional Market Shopping behavior Shopping frequency Retail