학술논문
국가이미지가 관광지 선택속성에 미치는 영향에 관한 연구
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- 영문명
- A Study on the Impact of the Country Image to the Selection Attribute of the Tourist Attraction
- 발행기관
- 국제관광산업학회
- 저자명
- 이창남(Lee, Chang Nam) 오영환(Oh, Yong Hwan) 김현주(Kim Hyun Joo)
- 간행물 정보
- 『국제관광산업연구』제5권 제1호, 141~170쪽, 전체 29쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2012.12.31
6,280원
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국문 초록
영문 초록
The research showed the following findings. First, the assumption that the country image may differ in accordance with the characteristics of Chinese tourists shows some deviations. The finding indicated that cognitive and emotional image such as country image showed a substantial difference in accordance with such parameters as Korea visit frequency, companions, data sources. But the duration of stay showed no manageable statistical difference, which indicated no influence upon country image. Second, the assumption that perceived country image may affect tourist place selection attributes such as transportation, accommodation, Food & Beverage, shopping, accessibility proved to be true. Third, the assumption that tourists features of chinese tourist may differ in terms of tourist place selection attributes resulted in the finding that shows the difference in accordance with such attributes as Korea visit frequency, companions, data sources. Through the research, we proved that Korea tourist place selection attributes targeting at Chinese Tourists showed difference in the selection for the tourist place in accordance with tourist characteristics.
The paper utilizes the factors elicited from preceding research, which therefore requires further study on other indicators to verify Chinese tourist characteristics. The samples surveyed targeted at Chinese visiting Korea. Further study, however, shall narrow down targeted samples with the focus on specific purpose of tour in the future, which can lead to a study on digging into tourist motivational features and tourist place selection Attributes and the level of Satisfaction to the trip.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구의 설계 및 방법
Ⅳ. 분석결과
Ⅴ. 결론
참고문헌
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