한식세계화 전략방안에 관한 연구

• 영문명: A Study on Globalization Strategies of Korean-style Food
• 발행기관: 국제관광산업학회
• 저자명: 오영환(Oh, Younghwan)
• 간행물 정보: 『국제관광산업연구』제5권 제1호, 101~116쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.12.31

영문 초록

The purpose of this thesis is to suggest implementation strategies for the globalization of Korean Cuisine and its results are as follows. First, an organization which is wholly charged for the globalization of Korean Cuisine should be established. Second, a customized menu for foreign markets should be developed and cultivated. Third, the standardization of food recipes is necessary. Fourth, enhancing the promotion and marketing of the superiority of Korean Cuisine is needed. Fifth, Jeonju Food Culture Experience Center should be built, which could play very important roles in establishing the Jeonju Korean Food culture systemically and academically, and becomes the cradle for developing Korean Cuisine into a new industry through standardization. Sixth, the establishment of the Korean Cuisine education system and the cultivation of experts in Korean Cuisine are required.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 조사설계와 분석방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Globalization of Korean Cuisine Standardization of Food Recipes