호텔 식음료 판매 활성화 방안

• 영문명: A study on Strategies for Improving Beverage Sales of the Hotels, Especially for wine sales
• 발행기관: 국제관광산업학회
• 저자명: 박운서(Woon Suh, Park) 문정남(Moon Jung, Nam)
• 간행물 정보: 『국제관광산업연구』제5권 제1호, 43~58쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.12.31

영문 초록

The purpose of this study is to activate and marketing for sales of wine in hotel wine market. The results of this study are as follows. First of all, it is needed to study for improving sales volume of wines. Secondly, it is recommended to study for market segment and individual market strategy. Thirdly, it is necessary to figure out wine choice factor and improve that how to promoted wine sales. Finally, it is advised to invent wine event activated wine sales from wine marketing and targeting customers. Thus, all these counterplans mentioned will increase the revenue.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 호텔 식음료 판매 활성화 방안

Ⅳ. 결론

참고문헌