비즈니스 호텔의 전략적 제휴 구성요인과 성과인식에 미치는 영향관계에 관한 연구

• 영문명: A Study on the Impact Relationships to the Configuration Factors of Strategic Alliances and Outcome Recognition for a Business Hotel
• 발행기관: 국제관광산업학회
• 저자명: 강희석(Hee-Seong Kang) 최중근(Joong-Keun Choi)
• 간행물 정보: 『국제관광산업연구』제5권 제1호, 5~25쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.12.31

영문 초록

This study is to analyze the relationship of the impact of strategic alliances and configuration factors of a business hotel and recognition, management and strategy for the activation of the business hotel industry. First, the types of strategic alliances budget hotel showed that the travel agency and general corporate accounted for the highest percentage in the partnership form rooms, food and beverage. Strategic alliance factors of information sharing showed more active, reliable and dependable, and facilitate the Pertnership appeared to be more high-performance recognition. Configuration factors of strategic alliances for business hotel, according to the results and performance for the recognition and configuration factors of strategic alliances and business hotel industry and recognit ion, marketing, business and management efficiency in the long term mamtenance and management will be necessary.

목차

Abstract

Ⅰ. 서론

Ⅱ. 연구의 이론적 배경

Ⅲ. 연구 대상 및 방법

Ⅳ. 통계 결과

Ⅴ. 결론

참고문헌

키워드

Business Hotel Strategic alliances configuration factors