살롱고객의 심리상태에 따른 헤어스타일 변화에 관한 연구

• 영문명: Study on the Change of Hairstyle and a Hair Salon Customers' Psychological State
• 발행기관: 한국인체미용예술학회
• 저자명: 김경란(Kyoung-Ran Kim) 도주연(Joo-Yeun Do)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제14권 제1호, 157~170쪽, 전체 14쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2013.03.20

영문 초록

This paper aimed to identify the approach to improve the service in a hair salon by investigating the psychological changed related to the hair styles on the basis of the existing studies and so providing the basic data for the research on psychological change depending on hair styles. First, the internal and external factors in accordance with the change of hairstyles were investigated for change of image using hairstyles. In accordance with the analysis results by gender, age, marital status, and job as the external factors, the significant difference by gender was not identified. However, the significant difference by age, marital status, and job were identified. Accordingly, the external factors by hair designers’ recommendation had more impact. For the internal factors, the significant difference was found in gender, age, marital status, and job. It indicated the variety of internal factors in the change of hairstyle. The stress from families or societies and the psychological status when changing the hairstyles for change of image in hair salons were analyzed. The psychological status showed the progressive attitude when trying to change hairstyles because the analysis results showed the statistically similar levels of stress. It was also found that the psychological status or stress had significant impact on the change of hairstyles or psychological stability. The results indicated that hairstyles had substantial impact on psychological status or relief of stress. Furthermore, it was identified that the psychological status of clients helped to relieve stress hidden in clients’ mind while they discussed the hairstyles with hair designers and then changed their hairstyles.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 설계

Ⅳ. 연구결과 및 고찰

Ⅴ. 결론

참고문헌

키워드

퍼머넨트 웨이브 손상 모발 시술 분석 the Permanent Wave Damaged Hair perform analyze