40대 여성의 헤어행동과 미용서비스 만족도에 관한 연구

• 영문명: A Study of Hair Behavior and Satisfaction with Services of Beauty among Women in their 40s
• 발행기관: 한국인체미용예술학회
• 저자명: 김민선(Min-Sun Kim)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제14권 제2호, 213~231쪽, 전체 19쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2013.06.20

영문 초록

This study has attempted to investigate hair behavior and satisfaction with hair salon services among women in their 40s, analyze problems, and come up with response strategies. For this, a questionnaire survey has been conducted amongst 400 women in their 40s living in the Seoul and Gyeonggi areas. A total number of 347 questionnaires were collected and analyzed using SPSS 15.0, frequency analysis, t-test, ANOVA, and cross tabulation analysis. The following results were obtained. In terms of demographic distribution, housewives aged 40-43 (high school graduates) living in the Gyeonggi area were the highest. In terms of monthly income, ‘KRW 3 million or more’ was the highest at 27.7%. When asked what kind of hairstyle they prefer, ‘natural look’ was listed the most often, followed by ‘stylish,’ ‘elegant’ and ‘dynamic style.’ Permed hair was most common. A straight hairstyle was popular as well. In terms of dyeing, brown color was common. When asked what was most influential for current hairstyle, ‘shape of face’ was listed the most often. Among groups with high interest in hair, satisfaction with both their hairstyle and beauty salon services was high. Most respondents seemed satisfied with their hairstyle because a hairdresser has covered up their defects. Since most respondents said that they were willing to use a beauty salon for middle-aged women if there was one available, it would be necessary for beauty salons to have space for middle-aged women only. In other words, it would a good idea to provide customized hair services for women in their 40s by properly responding to their needs and demands.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구의 방법

Ⅳ. 연구 결과 및 고찰

Ⅴ. 결론 및 제언

참고문헌

키워드

40대여성 헤어행동 헤어스타일 실태 미용실 만족도 women in their 40s hair behavior state of hair style beauty salon satisfaction