일반피부관리시설과 메디컬피부관리시설 선택에 대한 영향요인 분석

• 영문명: A Study of Factors which Have Influence on the Selection of General Skincare Facilities and Medical Skincare Institutes -Focusing on the results of a survey of college student perception-
• 발행기관: 한국인체미용예술학회
• 저자명: 최재민(Jae-Min Choi) 유유정(Yoo-Jung Yoo) 전해정(Hae-Jeong Chon)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제14권 제2호, 27~46쪽, 전체 20쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2013.06.20

영문 초록

This study has aimed to investigate the factors which influence college student choice of skin care stores and establish a marketing strategy for these kinds of businesses. For empirical analysis, factors that have a significant influence in selecting a skin-care store have been examined using a logistic regression, focusing on the following five factors: ① facility environment, ② accessibility, ③ convenience, ④ human resources and ⑤ price. According to the empirical analysis, among the five factors, facility environment, human resources and price had a significant impact on determining the target facilities. In addition, a marketing strategy that is based on the results of the analysis has been proposed.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 방법론 및 데이터

Ⅳ. 경험적 분석 및 종합적 논의

Ⅴ. 결론

참고문헌

키워드

피부관리실의 유형 서비스 결정요인 시설이용 서비스 이용 Type of Skin-care Store Service Determinants Use of Facilities Use of Service