의료관광 참여에 따른 시장세분화 전략

• 영문명: Market Segmentation by Motivation for Attending Medical Tourism International Trade
• 발행기관: 한국무역연구원
• 저자명: 신재기(Jai-Ki Shin)
• 간행물 정보: 『무역연구』제9권 제1호, 571~590쪽, 전체 20쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2013.03.30

영문 초록

The medical tourism industry that is representative of the highly valued industries of the 21st century is accelerating, along with the growth of the global medical tourism market. Correspondingly, in Korea, the invigoration of medical tourism is being actively supported alongside the revision of medical Jaw and the strengthening of industrial competitiveness. In Korea, the medical technique and services are competitive; however, it has been discussed that the marketing strategies are weak compared to the advancements in these areas. This study aims to materialize the optimal strategies to approach the medical tourism industry through: the segmentation of the medical tourism market according to the service participating-form; the analysis of group-specific characteristics; and the investigation of the differences of each specific group - in order to apply differently the strategies of the classified groups.

목차

Abstract

I. 서론

II. 의료관광의 정의

III. 의료관광 시장세분화의 배경

IV. 의료관광 시장세분화의 과정

V. 의료관광 참여형태 선행연구

VI. 의료관광 시장세분화 선행연구

VII. 의료관광 참여형태 시장세분화 전략

VIII. 요약 및 결론

참고문헌

키워드

Medical Tourist Medical Tourism Market Segmentation Medical tour Participants