스포츠 경기시설 구성 콘텐츠요인이 관람객만족도 및 후속행동에 미치는 영향

• 영문명: Effects of Sports Facilities Contents Factors on Spectators' Satisfaction and Behavioral Intention
• 발행기관: 한국무역연구원
• 저자명: 장덕선(Deok-Sean Jang)
• 간행물 정보: 『무역연구』제9권 제1호, 387~400쪽, 전체 14쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2013.03.30

영문 초록

The purpose of this study, the physical environment of the professional baseball spectator satisfaction factors, Game Attendance Intention, and to investigate the effects of subjects Jamsil Baseball Stadium in October 2010 were included in the population of the visitors. Sampling method using a convenience sampling of 323 males were used for actual analysis, survey questionnaires were used for tools, look at the purpose of data processing methods to test the hypothesis SPSS18 Ver. Frequency analysis using 18.0 (Frequency analysis) was carried out. The visitors satisfaction positive will affect the. To clarify the relationship between regression analysis to test the hypothesis, and reliability (p<.001) and showed a statistically significant effect. The satisfaction of visitors positive will affect the. To clarify the relationship between regression analysis to test the hypothesis, and reliability (p <.001) and showed a statistically significant effect

목차

Abstract

I. 서론

II. 이론적 배경

III. 연구방법

IV. 실증분석

V. 결론

참고문헌

키워드

Sports Facilities Contents Factors Satisfaction Behavioral Intention