한국 3G서비스 이용자의 단말기 관련 특성에 관한 탐색적 연구

• 영문명: Exploratory research on the characteristics of the Korean 3G users in terms of the mobile handset
• 발행기관: 한국무역연구원
• 저자명: 김명수(Myoung-Soo Kim) 김태인(Tae-In Kim)
• 간행물 정보: 『무역연구』제8권 제4호, 481~494쪽, 전체 14쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2012.12.30

영문 초록

The Korean mobile telecommunications market has been rapidly developed with the evolution of the handset. From the perspective of the mobile telecommunication service provider, the aspects of the handset can be an important strategic tool. Usually mobile telecommunication users tend to regard the performance of the handset as an ability of the service provider. Therefore, service providers make an effort to utilize the aspects of the handset to attract new customers and retain the existent customers. In this study, we identified the characteristics of the 3G handset using the survey data. We expect that this result will be helpful for practitioners to make customer strategies in the mobile telecommunications market.

목차

Abstract

Ⅰ. 서론

Ⅱ. 관련 연구 고찰

Ⅲ. 자료 수집 및 분석 결과

Ⅳ. 결론 및 시사점

참고문헌

키워드

3G Handset. the characteristics of the handset