아파트분양마케팅의 성과관리에 관한 연구

• 영문명: A Research on the Performance Management of Condominium Sales Marketing- Focused on the Number of Inbound Calls Research on Dwelling Environmental
• 발행기관: 한국주거환경학회
• 저자명: 백민석(Baik, Min-Seok) 신종칠(Shin, Jong-Chil)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제10권 제3호 (통권 제19호), 118~130쪽, 전체 13쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2012.12.31

영문 초록

In this study, the number of inbound calls is considered as the mediating performance variable of sales marketing activities to the sales of condominium. This study focuses on examining how the initial sales rate are influencing the process of actual condominium sales, and also analyzes the influence of inbound calls on the condominium sales. The results of empirical analysis are as follows. First of all, various sales marketing activities have effect on the number of inbound calls. And the number of inbound calls has influence on the condominium sales. After all, regarding the answers for whether the characteristic factors of sales marketing activities significantly influence the initial sales rate, this study shows that sales marketing activities positively affect the sales marketing performance through the number of inbound calls. This study shows the number of inbound calls is important mediating performance variable of condominium sales marketing program. This study suggests it is an essential assignment for the management of successful condominium sales marketing program to effectively manage inbound calls in the process of condominium sales marketing.

목차

Abstract

Ⅰ. 서론

Ⅱ. 인바운드

Ⅲ. 실증연구

Ⅳ. 결론

참고문헌

키워드

아파트 분양마케팅 분양마케팅 성과 인바운드 수 Condominium(Housing) Sales Marketing Sales Marketing Performance The Number of Inbound Calls