비즈니스 진화에 기초한 블루오션 전략캔버스의 개선에 관한 연구

• 영문명: A Refined Strategic Canvas of Blue Ocean Strategy Based on the Business Evolution
• 발행기관: 한국산업경영시스템학회
• 저자명: 송창용(Chang Yong Song)
• 간행물 정보: 『산업경영시스템학회지』제35권 제3호, 210~216쪽, 전체 7쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.09.30

영문 초록

Recently, it is not sufficient that contemporary firms satisfy customers to be really successful, they must create new value. To do so, many firms focus on the blue ocean strategy. The blue ocean strategy proposed the strategic canvas as a main tool for identifying the opportunities for value differentiation. It is easy to understand and for the use, but has weakness that is a unclear procedure to make it done. To complement its weak point, this study proposes a refined strategic canvas based on the concept of the business evolution that comes from a discontinuous evolution trend of 5 stages known as customer expectation.

목차

1. 서 론

2. 블루오션 전략캔버스

3. 비즈니스 진화의 개념

4. 개선된 전략캔버스

5. 적용 사례

6. 결 론

참고문헌

키워드

Strategic Canvas Blue Ocean Business Evolution