산업 혁신을 위한 농업 서비스모델 구축에 관한 연구

• 영문명: A Strategy for Developing Agricultural Service Model Toward Industrial Innovation
• 발행기관: 한국IT서비스학회
• 저자명: 권혁인(HyeogIn Kwon) 류귀진(GuiJin Ryu) 김만진(ManJin Kim) 박종석(Jongseok Park)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제11권 제1호, 293~304쪽, 전체 12쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.03.31

영문 초록

Externally, there is urgent need Strengthening the competitiveness of agriculture in terms of production, processing and consumption. And development of high-quality services is particularly essential for provide safe food to consumers, internally. We studied the concept of service science, service models and service development methodology, then researched strengthening agricultural competitiveness through analysis of service viewpoint. After then, in the service level and service science, we elicit the service components for the defined new business, which is composed of private service and supporting service for Mungyeong omija industry. In this research, we evaluate the possibilities that agriculture is not primary industries but service industries for competitiveness. We suggest four key service composition for win-win strategy in Mungyeong omija industry. That is authenticity service, decision price service, decision rating service, establish infrastructure for year-round sale.

목차

Abstract

1. 서론

2. 산업 혁신 관련 이론적 배경

3. 농업 서비스모델 유통체계 연구

5. 결론

참고문헌

저자소개

키워드

Service Model Service Science Industrial Innovation Mungyeong Omija