제품에서 서비스로 전환을 위한 제조기업의 서비스역량과 전략

• 영문명: Manufacturer’s Strategy and Capability for Service Transition
• 발행기관: 한국IT서비스학회
• 저자명: 권순범(Suhn Beom Kwon)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제11권 제1호, 273~292쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.03.31

영문 초록

Manufacturers have started to adopt service as their offering mix in order to overcome slow growth, declining profitability and commoditization in the pure product market. Several companies like IBM and GE have shown that services would be a new source of revenue and a steady growth. Service covers a wide spectrum from a simple add-on service like repair to complex outsourcing service. Service adoption is a challenge for manufacturers who have been accustomed to product making and selling. Making, proposing, delivering and evaluating services needs a different and new capabilities for manufacturers. And service transition is closely related with capabilities which make a transition with a less risk. In this paper, a taxonomy of efforts is developed which build on the service transition literatures and cases. We provide a phased service transition strategy for manufacturers and service capabilities needed at each phases.

목차

Abstract

1. 연구의 배경

2. 도입 가능한 서비스 특성과 분류

3. 서비스역량

4. 서비스도입과 전환전략

5. 사례적용

6. 결론 및 토론

참고문헌

저자소개

키워드

Service Transition Strategy Servitization Service Capability