혁신확산이론에 따른 스마트폰 수용의도에 관한 연구

• 영문명: A Study on the Acceptance Intention for Smart Phone by the Innovation Diffusion Theory: Focused on Smart Phone Non-Users
• 발행기관: 한국IT서비스학회
• 저자명: 김정욱(Jeong-wook Kim) 김성일(Seong-Il Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제11권 제1호, 15~37쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.03.31

영문 초록

This study is progressed for understanding of the acceptance intention differentiated through the view of smart phone non-user’s adopting plan. And the research model is proposed in the view of new technology adopting, Innovation Diffusion Theory, Rogers 1995, and Technology Acceptance Model, Davis 1989. In the survey, SPSS 18.0 and AMOS 18.0 are used to analyze the 685 smart phone non-users data. The results of the feasibility analysis and the factor analysis show the measured variables determined in the statistical significant range. Also, 11 hypotheses, among the 16 hypotheses, are adopted by the hypothesis tests through the path analysis, one-way-ANOVA and hierarchial regression analysis. The results indicate variables affect on the non-smart phone user’s adopting intention. The primary factor is the perceived usefulness, secondary factor is the social property, and the rest is the playfulness. And, the primary adoption factor is affected to early majority and late majority among each innovation adopters.

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구모형 및 가설설정

4. 실증분석

5. 결론

참고문헌

저자소개

키워드

Smart Phone Innovation Diffusion Theory TAM Acceptance Intention Non-Users