인터넷 사용자의 개인정보보호 행동의 차이에 관한 연구

• 영문명: Differences in Privacy-Protective Behaviors by Internet Users in Korea and China
• 발행기관: 한국IT서비스학회
• 저자명: 장초(Chao Zhang) 만리리(Lili Wan) 민대환(Daihwan Min) 임성택(Seongtaek Rim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제11권 제1호, 93~107쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.03.31

영문 초록

Privacy-protective behavior can be classified into passive behavior and active behavior. Passive behavior includes refusal, misrepresentation, and removal, while word-of-mouth, complaint, and seeking for help belong to active behavior. Internet users in different countries may take different types of privacy-protective behavior because of cultural and social differences. This study analyzes the differences in Internet users’ privacy-protective behavior between Korea and China. Korean Internet users take refusal, complaint, and seeking to protect their privacy information, while misrepresentation is not an option for Korean Internet users. Chinese Internet users take refusal, complaint, seeking, and misrepresentation to protect their privacy information. In Korea, passive behavior (refusal) is chosen more often than active behavior (complaint and seeking for help), while in China active behavior(complaint and seeking for help) is preferred to passive behavior (refusal and misrepresentation). The differences of privacy-protective behavior in the two countries may provide some implications for online companies, if they want to avoid the business risk due to privacy concerns and to take appropriate steps to deal with privacy-protective behavior by Internet users.

목차

Abstract

1. Introduction

2. Literature Review

3. Research Model and Hypotheses

4. Research Method

5. Data analysis and Results

6. Discussion

7. Conclusion

References

저자소개

키워드

Online Privacy Privacy Concern Privacy-Protective Bbehavior Comparison Between Korea and China