오토캠핑객의 心理的 便益에 影響을 미치는 오토캠핑屬性

• 영문명: Auto Camping Attributes Influencing on Psychological Benefits of Auto Campers
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 劉容奭(Yoo, Yong-Seok) 郭大榮(Kwak, Dae-Young)
• 간행물 정보: 『관광산업연구』관광산업연구 제5권 제2호, 16~31쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.11.30

영문 초록

The objective of this study is to investigate the auto camping attributes influencing on psychological benefits of auto camper. To achieve the objective, as a conceptual framework of the study, the literature on the concept and attribute of auto camping, and psychological benefits of leisure activity were reviewed, and the empirical study on the perception of auto campers regarding camping attributes influencing on psychological benefits was conducted. According to the findings of this study, the following suggestions were presented to auto camping ground operators such as local government or private company. First, the operators are required to make their camping ground clean, beautiful and safe, and to provide auto campers with sufficient and convenient parking spaces. Second, the operators are needed to prepare the facilities like swimming pool, football field, basketball court in their camping ground and the various entertainment programs for family campers. Third, it is necessary for the operators to induce campers' weekday camping through the marketing strategies like price reduction, promotion, various events etc.

목차

ABSTRACT

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅵ. 결론 및 시사점

참고문헌

키워드

캠핑속성 오토캠핑속성 심리적 편익 여가활동 camping attributes auto camping attributes psychological benefits leisure activity