무역전시회 국제화 전략에 관한 연구

• 영문명: A Study on Trade Show Internationalization Strategy
• 발행기관: 한국무역연구원
• 저자명: 홍선의(Seon-Eui Hong) 이규창(Gyu-Chang Lee)
• 간행물 정보: 『무역연구』제7권 제4호, 483~504쪽, 전체 22쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

Trade Show’s internationalization and activation offer medium and small enterprises a new export opportunity. And induces domestic exhibition industry activation and makes activation of domestic demand, job creation and economical effect. This study proposed some for our country Trade Show’s internationalization. First, Must strengthen trade show’s marketplace function. Second, must improve trade show’s quality of service. Third, it is upbringing of brand exhibition. Must work that integrate too much that was similar trade show now and our country support Trade show’s insufficient foreign marketing capacity.

목차

Abstract

Ⅰ. 서론

Ⅱ. 주요국의 무역전시회 국제화 특징

Ⅲ. 우리나라 무역전시회의 국제화 수준 현황과 정부의 지원활동

Ⅳ. 우리나라 무역전시회의 국제화 전략

Ⅴ. 결론

참고문헌

키워드

Trade Show Market Place Service Quality Strategy Exhibition