한국시장 해외브랜드 의류의 유통경로 파워와 반응에 관한 연구

• 영문명: The Study on the Power-Conflict and the Response Model in the Distribution Channel For Foreign Brand Apparel In the Korean Market
• 발행기관: 한국무역연구원
• 저자명: 박수홍(Soo-Hong Park)
• 간행물 정보: 『무역연구』제7권 제4호, 189~211쪽, 전체 23쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

The purpose of the study is on the power-conflict and the response model in the distribution channel for foreign brand apparel in the korean market. The questionare is made to get a primary data after pretest. And utilized official and unofficial materials in the field and expert’s interviews are used in order to understand in the market situation. The result were the coercive/noncoercive power of the department store over the domestic/foreign brand influenced the domestic/foreign brand’s conflicts, trust, and satisfaction.

목차

Abstract

Ⅰ. 서론

Ⅱ. 선행연구

Ⅲ. 연구모형 및 연구가설

Ⅳ. 연구결과 및 시사점

참고문헌

키워드

Domestic Brand Foreign Brand Distribution Channels Power Relation Effect