한국 물류 기업의 중국 물류시장 진출에 관한 연구

• 영문명: A Study on Korean Logistics Firms’ Market Entry Strategy into China
• 발행기관: 한국무역연구원
• 저자명: 김종대(Jong-Dae Kim) 서용석(Yong-Seok Seo) 이상춘(Sang-Chun Lee)
• 간행물 정보: 『무역연구』제7권 제4호, 451~467쪽, 전체 17쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

This study analyzes the strategy faced with Korean logistics companies and their fundamental sources into the Chinese market. The Chinese market size has been increased swiftly, the demand of distribution expanded and the importance of logistics industry shows an upward trend. However, Chinese logistics industry has difficulty in standardizing distribution system with problems such as broad land, unregulated market, dispersion of professional distribution companies such as 3PL, small-sized distribution companies, the gap among workers in a distribution industry, the poor distribution management, local government’s protectionism, and failing to meet the strict regulations. Then this study examines the present state and characteristics of logistics markets in China, analyzed market entry strategics. The result of the study presented Korean logistics companies can enter into Chinese logistics market divided with the management side and politic side by the selective strategy. and they can do with IT competitiveness.

목차

Abstract

Ⅰ. 서론

Ⅱ. 한국과 중국의 물류시장 현황

Ⅲ. 중국 물류시장 진출전략

Ⅳ. 결론 및 시사점

참고문헌

키워드

Chinese Logistics Industry Market Entry Strategy Korea Logistics Firms