이용행태 분석을 통한 통신서비스 보완 및 대체성 분석

• 영문명: An Analysis on the Complementarity and Substitutability of the Telecommunications Services in Usage Pattern Analysis
• 발행기관: 한국산업경영시스템학회
• 저자명: 안춘수(Choonsoo Ahn) 황문영(Moonyoung Hwang) 이동형(Donghyung Lee)
• 간행물 정보: 『산업경영시스템학회지』제34권 제4호, 120~128쪽, 전체 9쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

Recent development of communication technology and evolution of telecommunications services, various needs of users are giving Telecom operators difficulties in discovering new services and its promotion strategies. In addition, at the launching of new services, if carriers does not consider complementary and substitution relationships with competing services or self-encroachment problem with the existing service profitability is reduced or lost in the current market. In this study, by analyzing usage pattern of telecommunications services respect to changes in supply and demand environment, the complementarity/substitutability analysis and systematic analytical framework is proposed. This study proposes approaches to establish mobile operators' business strategies and to identify new services demand.

목차

1. 서론

2. 연구 설계

3. 분석방법 및 결과

4. 결론 및 시사점

참고문헌

키워드

Telecommunications Service Substitution/Complement Effect Demand Forecast