Simple Statistical Test for Synergy Effect on Combined Use of Promotions

• 발행기관: 한국상품학회
• 저자명: Kim Young-il
• 간행물 정보: 『상품학연구』제29권 제3호, 1~6쪽, 전체 6쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2011.05.30

영문 초록

There has been much research done for finding or describing synergy effect when more than one institution, drug, or promotion works together. Most of works just describing synergy effect based on descriptive statistics or multivariable regression model with interaction term. These procedures focused on literature about synergy or howtwo agents interact with each other. The purpose of the study presents simple statistical method to determine if there is synergy when two promotions used together to stimulate study subjects. A case example was analyzed by presented method and the study found that the presented method was applicable to finding if there is synergy effect.

목차

I. Definition for Synergy Effect

II. Finding or Analyzing Synergy Effect

III. Simple Method of Finding Synergy Effect for General Use

IV. Application of the Method

V. Conclusion

References

키워드

synergy promotion chi-square test binomial test stimulation