부스 방문데이터를 활용한 사회 네트워크 분석

• 영문명: Social Network Analysis Using Booth Visiting Data
• 발행기관: 한국IT서비스학회
• 저자명: 박득희(Deuk Hee Park) 최일영(Il Young Choi) 김혜경(Hyea Kyeong Kim) 김재경(Jae Kyeong Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제10권 제1호, 35~46쪽, 전체 12쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.03.30

영문 초록

As development of exhibition, it has been an important issue to analyze exhibition for the next success of exhibition. A lot of existing researches have focused on the exhibitor's and visitor's satisfaction problem. However, the exhibitor's satisfaction and success of exhibition come from the analysis of exhibition in the network level. Booths composing exhibition are regarded as nodes in network, so the trace of visitors visiting booths can construct the arc of networks. The purpose of this study is to analyze the booth visiting pattern and components of network through social network analysis using data collected in the 17th International KIDS & EDU EXPO for Children. This research is the first approach of network-leveled analysis of exhibition, and the result of network analysis is helpful to support the booth arrangement in next exhibition. Our analysis results the following implications. First, Booths with high degree centrality or betweenness centrality should be deployed in the wide space or corner of the exhibition hall. Finally, booths within a block should be deployed in the same space of the exhibition hall to provide convenience to the visitors and to enhance exhibition performance.

목차

1. 서 론

2. 관련연구

3. 연구 방법 및 절차

4. 부스 네트워크 실증 분석

5. 결론 및 한계점

키워드

Social Network Analysis Booth Network Component Analysis Degree Centrality Betweenness Centrality