IPTV의 품질이 지속적인 사용의도에 미치는 영향

• 영문명: Quality of IPTV Affecting the Intention to Continuous Using
• 발행기관: 한국IT서비스학회
• 저자명: 변대호(Dae-Ho Byun)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제10권 제1호, 73~88쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.03.30

영문 초록

Continuous usages of Internet Protocol Television(IPTV) is regarded as one of key factors for IPTV success. Quality improvement and increasing user satisfaction are generally contributed to intention to continue using of innovation technology. We classify the quality constructs into information quality, service quality, system quality, and experience quality and find how these constructs affect on user satisfaction and intention to continue using of IPTV. We perform factor analysis to IPTV users by developing a causal relationship model and defining measurement variables for the constructs. Through regression analysis. we found information quality and experience quality are significant to affect on intention to continue using of IPTV.

목차

1. 서 론

2. 관련연구

3. 연구 모델과 가설

4. 연구 방법

5. 분석 결과

6. 결 론

키워드

IPTV Quality Experience Quality Information Quality User Satisfaction Continuous Use Success Regression Analysis