SCM 도입에 따른 기업 마케팅 전략에 관한 연구

• 영문명: The Study on the Marketing Strategy Through Introduction of SCM Technology in Enterprise
• 발행기관: 실천경영학회
• 저자명: 박재용(Park, Jae-Yong)
• 간행물 정보: 『실천경영연구』實踐經營硏究 第4卷 第1號 (通卷 4號), 95~116쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

We are living in a revolution. Information or Technology revolutions accelerate the changes in our society. Thanks to the Internet or the Logistic network the whole world became a whole without the disturbance of time or distance. In this paper reviewed the necessary of SCM's architecture and concept. We also studied what we could earn by SCM, which are marketing strategies and introduction effect by the case studies. The importance of SCM is First, half of marketing in filled by logistics. Second, SCM enhances the sales functions. Third, SCM are a source of the 3rd profit. Last, effective logistics by SCM can reduce the company's unneeded inventories To confront to competition we should develop different approacing methods on business environment and different customer group.

목차

I. 서 론

II. SCM의 이론적 고찰

III. SCM의 도입사례 및 효과

IV. SCM을 통한 마케팅 전략

V. 결 론

키워드

SCM Marketing Strategy