중국 B2B 전자상거래 문제점과 해결방안

• 영문명: The Problems and Solutions in the B2B of E-Commerce in China
• 발행기관: 한국무역연구원
• 저자명: 김정호(Jeong-Ho Kim)
• 간행물 정보: 『무역연구』제6권 제4호, 499~514쪽, 전체 16쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2010.12.30

영문 초록

In recent years, the rapid growth of Internet in China has caused the structural change in the national economic order as well as industrial activities. As China is potential E-Commerce market is considered to be huge, the interest in China's future E-Commerce market has been Increasing. The B2B market will be more competitive with vigorous development of E-Commerce in China. The B2B sectors has seen a higher transaction volume and more stable growth than the B2C sector. The Regional B2B platform and vertical B2B platform will make further development in the China's market. Those comprehensive B2B platforms need to be enhance the value-added services to face the impact brought by new B2B Platform. The purpose of this paper is contribute to development E-commerce in China by finding the solutions of the bottlenecks in B2B Types of E-commerce in China. also derives several suggestions for Korean companies considering the entrance into Chinese E-Commerce market.

목차

Abstract

Ⅰ. 문제제기

Ⅱ. 중국 전자상거래정책과 현황분석

Ⅲ. 중국 B2B 전자상거래 문제점

Ⅳ. 중국 B2B 전자상거래 해결방안

Ⅴ. 결론

참고문헌

키워드

China E-commerce B2B The Problems and Solutions