数字阅读与出版 2.0

• 영문명: Digital Reading and Publishing 2.0
• 발행기관: 한국출판학회
• 저자명: 徐升国 (Xu Shengguo)
• 간행물 정보: 『한국출판학연구』통권 제59호, 297~311쪽, 전체 15쪽
• 주제분류: 사회과학 > 신문방송학
• 파일형태: PDF
• 발행일자: 2010.12.30

국문 초록

中国国民阅读调查数据显示,中国国民数字化阅读发展迅速, 并直接影响和冲击人们对传统纸质出版物的阅读。与传统纸质阅读相比, 数字化阅读呈现出碎片式阅读、交互式阅读和结构化阅读三个特点, 并使数字阅读呈现出全新的阅读体验与效果。与阅读模式改变相对应, 将使出版由 1.0时代向 2.0时代转变, 出版将呈现出平民化、傻瓜化、交互化、社区化、碎片化、结构化等特点。

영문 초록

The Seventh National Reading Survey in China shows, more and more people read digital publications in these years, as a result, less people reading paper books. People read digital publications shows some new characters, such as fragmental reading, Interactive Reading，Structured Reading. Because of it, publishing industry will transfer from publishing 1.0 to publishing 2.0; publishing a book became more and more easy, and brings some new publishing model, such as self publishing, Interactive publishing, fragmental publishing, structured publishing, etc.

목차

一、中国国民阅读现状

二、数字化阅读的主要特征

三、数字化阅读对出版业的影响

四、数字化阅读与出版业未来的思考

키워드

数 字阅 读 出版 2.0 数 字出版 digital reading publishing 2.0 digital publishing