아파트의 외관디자인에 대한 특성 평가 및 다차원 분석

• 영문명: Pattern Evaluation and Multidimensional Analysis against Exterior Design of Apartment
• 발행기관: 한국부동산학회
• 저자명: 최열(Choi, Yeol) 임하경(Yim, Ha Kyoung) 이창열(Lee, Chang Yeol)
• 간행물 정보: 『부동산학보』不動産學報 第42輯, 231~244쪽, 전체 14쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2010.08.30

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES The aim of this study is to evaluate the similarity of exterior design of apartment and to suggest preferring pattern by exterior of apartment composition. It empirically Analyzes the preference of these factors to represent through Delphi technique and also analyze the similarity on the assessment of exterior design of apartment in Busan area by using multidimensional scaling method. (2) RESEARCH METHOD Multidimensional scaling analysis is adopted to study on similarity of roof, BI, mark design, external wall color, complex entrance, ground floor entrance, core shape, pattern on wall. (3) RESEARCH FINDINGS First, first visual perception elements upper part of the apartment shows important factor in exterior design. Upper part of the apartment is divided two group which is decorated type and gabled type. As a result, decorated type of upper part of the apartment preference analysis is higher than gabled type upper part of the apartment, relatively. Brand Identity which is contained construction company image is not principal impact The group which is BI and apartment's name correctly written is relatively high preference. The other side, another group which is not written apartment's name or BI on the side wall is low preference such as 'Xi', 'The #' Secondly, one of second visual perception elements is main entrance which is divided decorated group and another group. Especially, passage pillar main entrance shows high preference because of concentrate people attention and luxury main entrance. 2. RESULTS It shows that apartments of high score at each factor have a distinction on external appearance design.

목차

Ⅰ. 서 론

Ⅱ. 선행연구

Ⅲ. 아파트 외관디자인 구성요소별 변천

Ⅳ. 실증분석

Ⅴ. 결 론

<참고문헌>

키워드

아파트 외관디자인 아파트 브랜드 다차원척도 분석 선호분석 외벽색채 단지출입구 Exterior Design of Apartment BI Multidimensional Scaling Method Preference Analysis External Wall Color Complex Entrance