Attitude Toward Exhibition Websites on Revisit Intention and Exhibition Participation

• 영문명: Attitude Toward Exhibition Websites on Revisit Intention and Exhibition Participation
• 발행기관: 한국무역연구원
• 저자명: Daehui Lee Murat Hancer
• 간행물 정보: 『무역연구』제6권 제2호, 353~368쪽, 전체 16쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

Exhibition websites are accessed by many potential exhibition visitors. Several characteristics of websites have been determined to influence viewer attitudes and to be decisive elements in shaping viewer intention to revisit a given exhibition website or visit the exhibition itself. This study examines these characteristics and how they influence viewers. A survey of five South Korean exhibition websites revealed that three significant website characteristics resulted in higher visitor numbers for an exhibition. These factors concerned Entertainment, Informativeness, and Trust. Entertainment and Trust factors significantly influenced customer intention to revisit exhibition websites. Moreover, the Entertainment and the Informativeness factors significantly influenced customer intention to participate in exhibitions. Lastly, customer intention to revisit exhibition websites positively influenced the intention of customers to participate in exhibitions. The results of this study provide strategies for organizing exhibition websites and increasing exhibition participation.

목차

Abstract

Ⅰ. Introduction

Ⅱ. Literature review

Ⅲ. Methodology

Ⅳ. Results

Ⅴ. Conclusion and implication

Ⅵ. Limitation and future study

References

키워드

Exhibition Marketing Information Technology Attitude Toward Website Participation Revisit Intention