부동산 시장 변화에 따른 부동산 광고의 과제

• 영문명: Real-Estate Advertising Task in Accordance with Change of the Real-Estate Market
• 발행기관: 한국부동산학회
• 저자명: 김순덕(Kim, Soon Deok) 이창석(Lee, Chang Suck)
• 간행물 정보: 『부동산학보』不動産學報 第41輯, 80~93쪽, 전체 14쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2010.05.30

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study was to examine the shifts of the real-estate market and real-estate advertisement in the past ages in a bid to suggest how to advertise real estate in line with change of the market. (2) RESEARCH METHOD Relevant literature was reviewed to investigate general ad theories, the characteristics of the real-estate market and real-estate advertisement In each era. (3) RESEARCH FINDINGS It's found that there should be a shift In the direction of real-estate advertising in order to respond to changes in a more positive and active manner. 2. RESULTS In order to cope with the change of the real-estate market marked by the operung of it and diversified real-estate finance, real-estate ad should provide accurate and impartial information for consumers to make a rational decision making, and the kinds of ad strategies that could help consumers have the right understanding and seek their cooperation are mandatory.

목차

Ⅰ. 서 론

Ⅱ. 부동산 광고의 일반적 고찰

Ⅲ. 시대별 변화에 따른 부동산광고의 실태와 문제점

Ⅳ. 부동산 시장 변화에 따른 부동산 광고의 과제

Ⅴ. 결 론

키워드

부동산 부동산 시장 부동산 시장 광고 부동산 시장 환경 변화 부동산 제정 부동산 광고 과제 real-estate market real-estate advertisement change of the real-estate market real-estate finance real-estate advertising task