환경변화에 따른 생명보험 활성화 방안연구

• 발행기관: 한국무역연구원
• 저자명: 이무원(Mu-Won Lee) 함영진(Young-Jin Ham)
• 간행물 정보: 『무역연구』제6권 제1호, 169~194쪽, 전체 26쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2010.03.30

영문 초록

Despite of institutional matters, insurance industries aims for customers that can generate higher revenue who are largely wealthier customers and well trusted customers. The rate of occupancy of these higher level customers will generate the revenue the insurance company desire and it will further benefit its future growth. However, there are visible problems inside of strategic management in comparison with other financial companies. With all said, this dissertation will explain the fact that financial benefits that can be generated by growing future or existing private banking customers into competent customers. This dissertation will primarily aim for the following targets. It requires the step-by-step perspective on how to decoy the existing and future private banking customers, further more, and grow into competent customers. The details should include specifics about the product, customers, and customer relations.

목차

Abstract

I. 서 론

II. 보험업계 현황

III. 보험업계의 고객서비스 현황과 문제점

IV. 생명보험업계의 수익성에 관한 제언

V. 결 론

참고문헌

키워드

loyal customer financial institution life insurance