Body Painting을 활용한 TV 광고 사례연구

• 영문명: Research on T.V Advertisement Cases Using Body Painting
• 발행기관: 한국인체미용예술학회
• 저자명: 서귀예라(gui ye ra Seo) 오인영(in young O)
• 간행물 정보: 『한국인체미용예술학회지』한국인체예술학회지 제10권 제4호, 173~189쪽, 전체 17쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

The element of attracting consumers in advertisement which appears in domestic and foreign TV advertisement is mainly based on combined form of both emotional attractions and rational attractions or individual emotional attractions in the advertisement. This means advertisement mainly uses the artistic element of body painting to stimulate the emotional attractions to make them consume. In case of emotional attracting elements, pictorial expressions were the main element, on the other side, the combined forms were using more of mixed elements and liberal formats of expressions. When we take a closer look on the expressional formats, both domestic and foreign adverts manly used pictorial expressions. In case of domestic ad, they used graphics and objet elements and in case of foreign ad, airbrush techniques were used.

키워드

body painting(바디 페인팅) Television advertising(광고) picturesque(회화적인) emotional attractions(감성소구) rational attractions(이성소구)