뷰티(美)산업의 성공전략 분석 고찰

• 영문명: The Analysis and Study on Successful Strategy for Beauty Industry : Based on Kolmaar Co., Ltd.-
• 발행기관: 한국인체미용예술학회
• 저자명: 손은주(Eun-ju Son) 유유정(Yoo-jung Yoo) 맹유진(Yu-jin Maeng)
• 간행물 정보: 『한국인체미용예술학회지』한국인체예술학회지 제10권 제4호, 87~100쪽, 전체 14쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

Kolmar Korea Co, Ltd (hereinafter called 'Kolmar Korea') was originally established in joint management with Kolmar Japan in 1990. It has led research and development activities in korean cosmetics market and has also played a major role in industrial specialization based on Original Development Manufacturing (ODM) Even in the face of aggressive marketing unrolled by multinational corporations with massive capital and advanced technical power, Kolmar Korea has contributed much to preparing a technical foundation of Korean cosmetics market. Based on the technical and productional knowhow of Kolmar Global Network that holds a centennial tradition of research and development, Kolmar Korea has played a leading role in changing the cosmetics production market of Korean cosmetics industry into a technical market. The knowhow of Kolmar Korea's capacity and growth motive can be outlined as follows. First, it has been leading development-oriented ODM industry. Secondly, it has rapidly acquired latest global information with the help of its global network. Thirdly, it has converged on research and development (R&D) and has been still developing high performance and high value-added products owing to steady investment.

키워드

Kolmar Korea(한국콜마) ODM(Original Deveolpment & Design Manufacturing 제조자 자체 개발 주문 생산) OEM(Original Equipment Manufacturing 주문자 상표부착 생산방식) R&D(Research & Development연구개발)