인터넷의 지속적 이용에 있어서 주관적안녕감의 역할

• 영문명: The Role of Subjective Well Bing in Internet Continuance
• 발행기관: 한국IT서비스학회
• 저자명: 권순재(Kwon-Soon Jae)
• 간행물 정보: 『한국IT서비스학회 학술대회 논문집』2009 추계학술대회논문집, 73~82쪽, 전체 10쪽
• 주제분류: 공학 > 전자/정보통신공학
• 파일형태: PDF
• 발행일자: 2009.11.30

영문 초록

Although the Internet has been a important communication tool in modern societies, researchers did not pay attention to its' positive impacts on individual's psychological process. The internet providesusers with a unique environment such as visual isolation, non face-to-face communication, and easiness to escape from social influences. This environment enables people to take free action according to their personality and disclose themselves. From the uses and gratification perspective, the current research reveals that individuals with high extraversion are inclined to maintain social networking sites and those with high openness participate in web communities. The findings indicate that individuals' social use of the internet may reflect their personality. To fill the research void like this, this study proposes a new research model in which well bing as well as perceived value are positively linked to satisfaction and continuance to use. The statistical results obtained by applying PLS to the valid 150 questionnaires showed that the well bing has stronger positive influence on satisfaction and continuance to use than the perceived value. Therefore, a practical implication is suggested that the web site need to be designed in a way of arousing users' well bing more strongly.

키워드

well bing perceived value satisfaction continuance model post-adoption