우리나라 중소 수출기업의 해외바이어 발굴방법과 그 성과에 관한 연구 - 대구ㆍ경북지역 중소 수출기업을 중심으로

• 영문명: A Study on the Methods for searching Foreign Buyer and their Performance of Exporting Companies -Focused on the exporting companies in Taegu and Kyeongsangbuk-do-
• 발행기관: 한국국제상학회
• 저자명: 배정한(Jung-han Bae) 고용기(Yong-ki Koh)
• 간행물 정보: 『국제상학』國際商學 第23卷 第1號, 87~104쪽, 전체 18쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2008.03.30

영문 초록

  Now, export situations of korean SMEs are in the face of difficulties. Therefore, SMEs should take many kinds of measures to improve overseas marketing strategies, including ways to search foreign buyer, as well as to strengthen competitiveness of goods and services. It has appeared that in the overseas marketing strategies, Korean SMEs have considered that one of the most difficult export processes has been searching foreign buyer in targeted overseas markets. Korean SMEs have been using many ways for searching foreign buyer. And world market circumstances are changing very fast. Therefore, investigations and assessments on ways for searching foreign buyer taken by korean SMEs should be reconsidered. Therefore, this paper is to analyse survey questionnaire which is made for assessment on ways for searching foreign buyer and to suggest their implications for improvement of ways for searching foreign buyer of korean SMEs.

목차

Abstract
Ⅰ. 서론
Ⅱ. 해외바이어 발굴방법
Ⅲ. 연구의 방법 및 연구모형
Ⅳ. 실증분석의 결과 및 해석
Ⅴ. 결론
참고문헌

키워드

SMEs Foreign buyer finding overseas marketing strategies